As we ease into 2016, maybe it’s prudent that we take a step back and survey the social media landscape.For once, it feels like the big giants — like Facebook and Twitter — are actually losing their momentum, and the whole industry feels like it’s shifting.In other words, the social media landscape of 2016 is going to look much different than what we’ve seen up until now. Social media sites used to be an auxiliary territory in Internetland, but it’s become clear that these kinds of sites are now the bread and butter of modern Web activity. And moving forward, we’re only going to see even more social media sites popping up.

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While Facebook and Twitter are still the reigning leaders, their mainstream status means that the younger generation considers them “old school”.

Indeed, Instagram is one the fastest growing social networks of 2015. And while Instagram might be the hippest site around, there’s evidence to suggest that its days may already be over as younger users start flocking to even newer social media outlets like Snapchat and Vine. Linked In is the most important social network for professionals.

According to e Marketer, there are over 77 million Instagram users in the U. alone and that figure is estimated to break 100 million by 2018, which means that 1 out of every 3 people in the U. The value of Linked In is proportional to where you are in your career path.

It’s where you need to be if you want to build new business connections and relationships, and it’s been that way since 2002.

It’s especially important for fresh workers in the workforce.

Of the 400 million users on Linked In, 39 million are students and recent college graduates, and that number is still growing. For whatever reason, women love Pinterest while men despise it. For the 18-49 age group, You Tube has greater reach than any cable network. Everyone knows that Google is the most-visited website in the world, but no one would blame you if you thought You Tube came in second.Not only that, but consider the fact that millionaires prefer Linked In over all social networks except Facebook. This statistic actually first came to light back in 2013, but the truth is that You Tube’s popularity and reach has grown even more since then. Cord-cutting behavior is on the rise, and there’s already hard evidence that online streams are overtaking cable TV in terms of popularity and demand. As popular as it is, it’s still outranked by Facebook.In a poll of 1,300 millionaires, at least 41% of them used Linked In regularly. The above-linked poll of Web users found that 77% use Facebook, 63% use You Tube, 25% use Linked In, 24% use Google Plus, and 21% use Twitter. The largest online dating site is actually a social network: Badoo.Imagine what could happen if you struck up a connection with one of those millionaires. Most social networks are evenly split between males and females… In hard numbers, You Tube has a little over 1 billion monthly users while Facebook has over 1.5 billion monthly users. Ok Cupid, Tinder, Adult Friend Finder, Ashley Madison — all of these sites have a higher public profile than the humble Badoo, but the truth is, Badoo has the largest membership base by a long shot.except Pinterest, which is used by 42% of females but only 13% of males. The numbers are rough estimates — sources for Adult Friend Finder, Ok Cupid, Ashley Madison, Tinder, and Badoo — but the disparity is large enough to make the point clear.There are many reasons that play into this, of course, but maybe it suggests that online dating is more successful when there’s a healthy amount of socialization involved.